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HIGH COUNTRY ADVENTURES came to be in 1975 when four friends with a passion for the outdoors realized the need for a full service outdoor store in Atlanta, GA. Bubba Sloan, Gerald Marshall, Denny May and Ned Buxton founded High Country Adventures to be a place where you could gear up for your next adventure and then learn to paddle, climb and travel through the back country with ease. Thirty-one years later, the companies are all still managed by two of the original founders, Bubba Sloan and Gerald Marshall. Bubba Sloan can still be found at our Buckhead retail store in Atlanta, GA and Gerald Marshall still introduces folks to the Southeast's premier whitewater at our
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Ocoee River Outpost in Ocoee, Tennessee. High Country prides itself on selling the best gear and outdoor excursions, and having the most qualified staff available. We believe that by providing the best customer service, we form customers for life. Come on by and sample the latest gear or let us plan your next outdoor adventure.
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High Country Adventures has run whitewater rafting trips on the Ocoee River since 1978 when we used the Ocoee River to teach advanced whitewater kayak clinics. We fell in love with the area at that time and in 1979 we built our rafting outpost on the banks of the Ocoee River at the Hwy 64 Bridge, bought 6 rafts and then hired 6 guides and 1 bus driver. The outpost building consisted of a 200 year old log cabin that we moved from its original site nearby on Cookson Creek Road.
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